Over 20 years of innovation around the topics of food storage and preparation, cleaning and disinfection of tableware, care and reconditioning of clothing; in close cooperation with the internal design, engineering and marketing departments of BSH.

Identify, analyze and define user needs. Research and study current and future trends and metatrends..

Development of user scenarios and definition of use cases. Communication by using various presentation techniques (story-telling, rendering, animation, etc).

Generating ideas and developing technical-functional concepts and innovative design; from simple smart ideas to highly complex systems.

User tests and further development of the ideas in joint workshops.

Building of 3-D CAD models for concept validation and for prototyping and visualization.

Organization and supervision of prototyping and construction of functional and design models.

Visualization, presentation and documentation of the individual development phases.